When you compose a new post for your blog, what’s the first thing you have in mind? Is it your readers? Or is it Google? It’s a sad reality of the modern web that bloggers cater to the whims of Google, often to the detriment of their readers. They stuff their article with keywords and mind every little link, lest they find themselves not ranking in the top 10 for high-volume keywords. But you know what?
You can’t blame them
The incentives are there. Google is the world’s biggest traffic referrer. Bloggers need traffic, and so catering to Google’s rules can pay off. Unfortunately, at the same time it can create a poor experience for readers.