Most Apple products are expensive and valuable. It’s not for the technology alone that people buy it, it tends to represent something greater, an acquisition. People tend to get emotionally attached to their iPads, iPods and iPhones more than they ever have been with their other gadgets.
Perhaps it has something to do with the fact that it is an Apple product. Perhaps you’ve saved for a while to be able to buy it. Maybe it’s all the information you’ve got stored on it, and all the connections you’ve made with the Apple Cloud, or even the sleek design.