Google’s latest algorithm updates have focused more and more on local search results. With local companies getting more focus in today’s search results, of course their websites will also be getting the same amount of new attention. The problem with that is, most local company’s websites are absolutely terrible.
Many smaller, local companies began putting up websites years ago before the new era of web design hit the web and before standards were really ever laid out for how a website should look. Many others simply put one up because they were told that is what they should do, and with little know how- put up a terrible looking site and then forgot about it because they never really saw any benefits from it. As a result, the web is filled with terrible looking sites for local businesses.