In a world filled with apps, “likes” and an increasing quantity of viral videos, it’s tempting to brush off everything as a phase. After all, brick-and-mortar businesses have been around since the days of chariots. Who really needs fancy gadgets or social networks to make a sale?
The truth is that technology can be a huge boon to your business. From overseas communication to digital marketing strategies, technology can boost your revenue, increase your customer retention and generally just make your business run smoother.
Here are six ways technology can help your business. It isn’t an exhaustive list, of course, but it should be enough to make you reconsider your position on tech.