4 Types of Purchases Augmented Reality is Set to Improve
Augmented reality (AR) was once fodder for science fiction movies. But these days, it’s becoming increasingly popular in everyday life—especially when it comes to selling products. Retailers have started to catch on to AR technology because many consumers are expecting it. Research by DigitalBridge found 41 percent of shoppers “expect to see augmented reality in retail.” As a result, more retailers are offering AR features and programs to improve customer experiences.