Being Specific When Picking a Website Topic

Being Specific When Picking a Website Topic

The internet is filled with millions of websites all trying to compete with one another for rankings, whether directly or indirectly. As a result, a search result can bring back hundreds of millions of results when only a handful of them actually have the relevant information that was being searched for or answer the searcher’s question. To put it out there, the internet is becoming convoluted and heavily concentrated.

Thinking About a Website Topic

Because of this, webmasters and designers are always looking for a website topic that has not been jammed up with too many pages already, so that when their page is created, they can quickly outrank the few sites that do exist on the topic. They call this topic, a niche. The first thing a webmaster should do is to pick a niche. Google Tools can help you pick a niche, as you can look up the search results and search insights for a particular topic/ phrase. Once one that has a fair amount of search results have been selected, make sure it also has few competitors by seeing how many search results it pulls when that phrase is searched for.

You can also think of this as an umbrella type effort. First you should pick a general website topic or few topics that interests you, then you should narrow it down to a more defined topic, then you should continue narrowing it down until the topic is precise. For example: Let’s say you want to do a website on Student Study Materials. Then after doing some search insights you realize that more specifically that economics is a popular topic in today’s economic times. So now you have Student Study Materials –> Economics. Economics is still a broad topic, it would be best to go further and be more specific. You could either do a page on economics tutorials or economics exam answers. So you have Student Study Materials –> Economics –> Economics Tutorials or Student Study Materials –> Economics –> Economics Exam Answers. Each level should get more specific as to zone in on exactly what a searcher would want to find, and the more concise it is, the fewer competitors there generally are.

Now let us consider another popular topic. Cars! Cars includes a lot of sub topics such as repair, accidents, insurance, design, custom building, brands, accessories, road trips, sales… So “cars” would  not be a good page to build a site  upon. It should be more like Cars –> Auto Repair –> Auto Repair in Cincinnati. This eliminates all of the other sub categories, limits it to one sub category and then turns it into a very precise website topic within one geographical region. Google is now focusing heavily on local results, so having a page geared towards that will help in the rankings as well.

It is of course, always most important that as a webmaster, you pick a topic that you enjoy and that you can continue to write about for an extended period of time. A niche such as static eliminators may be a viable option to rank for, but is it viable to continue writing about? Pick something that you love and have a passion for and making a website will be that much more enjoyable.

Image Credit: @boetter.

9 Responses to “Being Specific When Picking a Website Topic”

  1. Linda Knight says:

    You were right about economics being a very handy topic to write about if you want your page to rank and gain enough visibility. However, the major challenge when writing something as substantial and current about this topic is that you have to be really verse and as comprehensive as possible. It’s not something that you can simply share your insights and feelings on. It requires raw data, analysis, constructive perspectives and quantitative information. More often than not, people who jump on this niche end up being irrelevant and impartial.

  2. Jessie Siega says:

    Remember picking a great topic for your website and get rank for it will be a battle with hard work and dedication you will win that battle. Search Engines will eat you up and other website will links to you the reason why dedication and passion will win every day anytime of the week.

  3. Zyrine Kirk says:

    If you are newbie that just starting out in the internet business you’re not going to be able to show up and compete with the top 100 that are listed already, but with just a little hard work, creativity, and a little imagination you will be able to show up in the sub Category area. If you keep looking long enough you might find a feature category that’s on the rise and figure out on how to be in the top search engines.

  4. Sandip says:

    I think this is incredibly important. One of my biggest mistakes was creating a site that tried to cover everything in the general area – that’s far too hard for a one man band. One needs to pick a topic and become the absolute master on it. I’d say the only time that it’s ok to branch out is when you have several people working on the site – otherwise you’ll spread your efforts too thin.

  5. Holzprofi says:

    No one in their right mind would try to start another search engine to counter the power of Google. It’s just not going to work out. By the same token, a website topic should be carefully chosen. Try to carve out your own niche if you can because just like the author said, the web is already crowded enough and we don’t need more duplicates.

  6. AlexG says:

    Glad you all enjoyed the advice. It is all about focus these days as the internet continues to grow and more and more people have access to making competing websites.

  7. Aditya says:

    Hi Alex,

    Yes you are write one has to be specific in selecting the website topic.Because there are a number of users who work on the same topic but you have to be specific yet stand unique in front of all present in the market.
    Also you have to categorize your keywords so that one can look up for you in the straight away on a particular search they are looking for.

    Great post and advice Alex.

  8. Killara says:

    This is an excellent article, Alex G!
    I’ve found in selecting a niche, that we need to watch the supply/ competition numbers. You’re quite right – if there’s too much competition or supply, then narrow it down further to secure a niche.

    Likewise if the supply is far too little, just check the demand again to make sure that there really is sufficient demand for this niche to make it profitable.

    What is most important of all, is to write with passion about something you know lots about. Voice comes through plain and clear on any website and to succeed (meaning lots of visitors visiting and revisiting) you want a voice that is clearly and definitively informative. Show you really know your stuff.

    Otherwise, it just shows in the bounce rate.


  9. James says:

    Great advice, When I first started blogging, I didn’t love it enough to write about it and I didn’t know much about the topic. So I tried adding topics to the site and that just made it worse.

    So I let the blog die and I never renewed the domain name and let the articles go when I canceled the host account (big mistake, lost all those article. Now that I know more about the topic, someday, I plan on starting that site up again but under a new domain and stay to a limited set of topics and topics that are related to the main ones.

    As for my current sites, All the blogs have limited topics and are successful and are growing. But to keep them growing, it takes more than just a set of useful topics. You need good content, SEO, and marketing. If you don’t have those things, have a limited set topics won’t matter.

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