4 Quick Tips – The Dos and Don’ts of Link Building

4 Quick Tips – The Dos and Don’ts of Link Building

Any digital marketing agency can and will tell you that link building is a necessary aspect of the Internet marketing business. Think about it—marketing requires reaching out to other people and places in order to display your product or service to the widest possible audience; in an online environment, this reaching out takes the form of linking.

You’re probably familiar with the main types of link building such as guest posting, directory submissions and commenting on blogs, but it’s more important to know how to utilize these methods in the most effective way for your client. Follow these basic dos and don’ts below to ensure that you are link building in the most productive possible ways. Let’s start with the don’ts.


The Dos and Don'ts

Don’t:

Get spam-crazy

We’ve all seen those links in the comments of blog posts—the ones where the article is about computers and the commenter posts a link to buy shoes. There are some in every blog post but they all have one thing in common: they rarely get read and they most likely never get clicked. Spamming your links to unrelated sites is not an effective method of link building; you could spam thousands of sites, but if none of them relate to your product, service or intended audience, you’re not going to get views or traffic as a result. Even worse, spamming can get your site a bad reputation and can even get it reported, which is the opposite kind of attention you want from link building. Simply speaking, link spamming is a waste of time for everyone involved, so don’t do it.

Rely on only one approach

We’ve already addressed different link building methods but you should not view the various methods as a list to pick and choose from. The best link builders use all of their resources—the more links you send out, the higher chance there is that your site will get noticed. A good SEO company will keep in mind that greater client success leads to greater company success; using every possibly outlet for link building will be a much more effective and ultimately successful strategy than blindly relying on a single approach. But remember to link build thoughtfully and don’t spam; using multiple outlets for link building still means you have to make smart choices about where your links are going.

Do:

Reach out—within reason

Expanding the number and types of places you link build is crucial for brand visibility, so don’t be afraid to approach sites that are higher ranked than the one you are marketing. Sending a respectful reply can never hurt—the worst the website can do is reject your request—but aiming for sites slightly more visible than yours will help increase brand visibility more quickly. Be careful though—only attempting to link to high profile sites will be a waste of your time. Try to create a balance of safe sites that are easy to link to and sites a little beyond your current reach so that you have somewhere to grow from. Starting lower and moving up slowly will benefit you more in the long run than only aiming for the top and ignoring potentially helpful sites a little lower in the rankings.

Take advantage of social media

Social media is one of the best ways to reach a broad audience and can be an easy way to connect with specific social circles that may not otherwise view your link building efforts. Not taking advantage of social media means missing out on thousands of potential customers, so don’t be afraid to put your brand out there. Use Twitter, Facebook and Google+ to post interesting links relating to the company you are link building for. If the company has a blog or a newsletter, be sure to link to exciting news tidbits or posts that people will then read and share with their own social circles. Simply linking to the company or product website will likely be ineffective—people share things that are new and exciting, so constantly creating fresh content from the inside will help increase visibility across the web.

Image credit: Ahd Photography.

13 Responses to “4 Quick Tips – The Dos and Don’ts of Link Building”

  1. kimwillson894 says:

    Hi,
    Nice information shared here, link building concept is very essential but many people don’t know how to build that in a proper way. The above article gives good clarity info on link building what is thing and what is nothing. Thanks to share this informative post.

  2. Nice post 🙂 I have had the most success with article marketing, I currently use twitter but have not seen much success from it as of yet.

  3. Relying on only 1 approach is one of the major mistakes that most of the people does. Multiple approaches with decent social media promotions helps us to build strong foundation for the blogs and Google always seeks the hardwork from us in order to rank high.

  4. Leif Lynch says:

    Link building is not a piece of cake and requires extra effort and effective techniques, because the recipe is not in overdoing it, but just keeping it stable at up to a certain point.So, we must need to know the do’s and don’ts that will help us along the link building process.

  5. katherin says:

    Good post.
    social media is one of the best way to promote our business,it helps to increase our blog visibility among many visitors.
    thanks for sharing these tips.

  6. Sandip says:

    I’ve seen (and observed recent experiments) where posts and sites rank extremely well just because of social media shares. That shows that it’s not all about chasing links but creating something that people will share. I think social signals are only going to become increasingly important.

    • Adam says:

      Very true Sandip, and Google likes it a whole lot more if you incorporate Google+. Blog posts and other news items seem to get promoted very quickly when shared through Google+.

  7. I agree with all the points above. But there is one thing I want to add nowadays more and more people are being hit by Akismet plug-in when they indulge in excessive blog commenting as a link-building strategy. For that I suggest that only relevant blogs should be chosen for commentig and even then it should not be abused because if you once get banned you might wholly lose the benefit of deep link-building by blog commenting.

  8. Killara says:

    Thank you for this excellent article. Your three points are valid:
    1. don’t ever spam – I can’t imagine why this occurs at all as spammers should know they’re wasting their time and no one will click on their links anyway.
    2. Be confident and approach higher ranking blogs and sites – This is another reason to always associate your brand with valuable comment. Show off your knowledge and give good value.
    3. Diversify your techniques – use social bookmarking and social networking. It’s a good idea not to rely just on Google for organic growth, given Google’s penchant for changing their algorithms.

    These on-line methods are philosophically similar to marketing approaches for off-line businesses. If you want to succeed in any business, you must
    1. build your brand of reliability and trustworthiness. That is, assuming you want return customers. (Build a brand, don’t spam)
    2. Be an expert, write articles, become known in your business circle, approach those who are well established in your field. They’ll soon know you know your stuff (Reach out and reach high)
    3. Have diversified marketing techniques (Diversify, don’t just rely on Google)

    Thank you again for your excellent article.

    • Adam says:

      I think spammers get business by showing quick increases in rankings, but Google figures them out pretty fast. Unfortunately, it’s enough to take unknowing clients’ money and gives all SEO’s a bad name.

  9. Brian says:

    Good stuff. I try to diversify how I build my links. I figure “don’t put all your eggs in one basket” is the key here. Thanks for the post.

  10. Aditya says:

    Spamming in every context should always be avoided.It only helps in boosting for a while but after sometime you will get to know the real position of yours i.e. at the bottom and crushed by Google.

    • Adam says:

      This is especially true with the Panda and Penguin updates. If you don’t do it right, you’ll be penalized in short order.

      Thanks for reading!

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