47.6% of mobile users used apps! (December 2011, USA). 52% Adults users accessed mobile apps in a store to make a purchasing decision! (2011). 49% Users use their mobile devices to conduct local searches! (2011). These aren’t just numbers, the figures hold many mobile app development and marketing lessons. For one, the growing numbers of app users is a clear indication for businesses that they need apps that can impress and deliver.














