eCommerce has become a very popular trend in recent years. Many online stores have emerged selling all kinds of products. One of the best ways of enhancing the conversion rate of an eCommerce site is to have a user-friendly design.
Here are some tips for creating a user-friendly and profitable eCommerce site.
1. Identify Your Target Market
To create a user-friendly site design, you need to know exactly who you are targeting. What are their shopping habits? What kind of content would they expect to find at an eCommerce store? When you understand your target customers, you will be able to provide the appropriate information which will influence their buying decision.
2. High Resolution Images
eCommerce websites are not complete without product images. The images selected need to be of high resolution and professional-looking. To give a better perspective, it would be advisable to have several images showing the product from different angles. This will make it easier for prospects to make a buying decision.
3. Product Information
Besides using high resolution images, make sure you offer visitors sufficient information about the product. Having great copy on your product pages can play a key role in enhancing conversions. The content needs to be exhaustive, as well as current.
4. Demo Videos
Visitors are usually attracted to eCommerce websites which are interactive. One of the best ways of making your site interactive is by embedding product videos on your pages. Videos can help you demonstrate practically how your products actually work. This is likely to compel a visitor into making a buying decision.
5. Simple Navigation
Simple, intuitive navigation is important for the success of any eCommerce site. When people visit your site, they should be able to move from one point to another with ease. In particular, visitors should be able to browse through your product portfolios as fast as possible. One of the best ways of doing this is by designing your site in a way that product details can be seen by simply hovering the mouse cursor on the product image. Website templates by MotoCMS is an example of an online store which effectively uses this technique.
6. Free Shipping
Everyone would love to get a discount on products bought. Therefore, to enhance your conversion rates, you could consider offering your customers free shipping. This means that you might have to adjust your prices slightly to ensure that you still make a profit from your sales.
7. Display Featured Products on the Homepage
Many of the people visiting your online store don’t know what exactly to look for. You can make things easier for them by displaying specific featured products on your homepage. Preferably, these should be products which have a special discount. This can be a very effective strategy for improving your conversion rates.
8. Multiple Payment Options
Different customers have different preferences when it comes to the mode of transaction. If you offer only one payment option, you might end up putting off some prospects. It would therefore be advisable to have several modes of transaction to accommodate all your customers.
9. Search Function
The search feature is a very important element of any eCommerce site. It makes it much easier for visitors to find what they are looking for. If your store has a wide variety of products, you could consider investing in an advanced search feature.
10. Contact Information
Your contact information is displayed prominently on all your pages. Being accessible and responding promptly to questions will enhance trust with your customers. Make sure you offer several options of contact such as email, telephone, live chat or social media.