B2B (Business to Business) applies both small business and multinational company. There are huge numbers of businesses who use the internet. B2B means to connect through web technology; they register on a portal to reach to a wide range of manufacturers and suppliers. The B2B portal gives an immense opportunity to connect as well with international market. That will improve their business and increase their client base. Portal directories generally designed in alphabetical order so the user has to surf for his category of product. The B2B portal becomes popular these days and provides a handsome growth in business revenue.
There are more than 96% business makers believe that business portals are necessary in our time. It increases brand awareness among the people. Many customers do research on products before purchase it. Therefore, the presence of a website should be prepared in an elegant manner. There are four types of B2B applications like to buy side application, sell side application, trading collaborator agreement, and the fourth is e-marketplaces. B2B portal has some advantages like lower cost, integration of information, fewer inventory costs, maximum use of the resource and streamlined process.
Many retailers now understand the importance of B2B. It maintains relations as well increase customer database. It reduces company overheads. Retailers can get a discount from suppliers. It helps in asset interchange, settlement, and auction. All the transactions take place at one time; hence, it saves time and money. It can reduce purchase expenses. It provides an easy platform for trading between traders. It builds a relationship between traders. It builds personal relationships and trust. B2B creates long-term buyers. It reduces risk and increases quality while purchasing products. B2B works for the target audience. The volume of sales is much higher than in any other business. It removes wholesalers, retailers. The company can track a delivery of goods. B2B allows EDI facility for the exchange of shipping details, order details, and bill approval.
If we see the future, there will be a great demand for information technology and E-commerce, online marketing is becoming a requirement for us. Many people buy products from company’s on-line website. B2B relates to e-commerce business where a supplier can browse through products, price, and order for it. It binds all types of organizations from auctions to business solution providers. Paper is now losing its sign, and it substituted by technology that builds the process more comfortable and faster. In the USA, the revenue of B2B portal has crossed 8 trillion dollars. B2B proved its speed and efficiency in the business world. No doubt, B2B is a future trend of carrying business.