Motorola has pulled back the curtains on its latest smartphone which will be fighting against competing high end handsets like the Samsung Galaxy S3 and HTC One X.
The model in question is the new Motorola Atrix HD, which is positioning itself somewhere between the very pinnacle of the market and the more affordable mid range offerings.
It will feature a 4.5 inch touchscreen display with a native resolution of 1280×720, which is why the phone has earned the ‘HD’ tag as part of its name. It will also utilise a dual core processor clocked at 1.5GHz.
You might think that with all the quad core phones doing the rounds at the moment this might make the dual core Atrix HD look a little behind the times, but there are very few apps which actually harness the processing prowess of the Galaxy S3 or One X so Motorola will presumably have a decent performer on its hands.
An eight megapixel camera with flash is found on the rear, while you get 8GB of onboard storage and a sizable 1780mAh battery to keep it juiced up over longer periods.
Interestingly the Atrix HD seems to be targeted at the enterprise market as Motorola is claiming it to be business ready, which could help it to distinguish itself from the more consumer-oriented smartphones on the market.
The Atrix HD certainly has a businesslike appearance, which smooth silver curves and black edges giving way to the Gorilla Glass-coated display and the Kevlar shell. This should also make it quite a rugged phone, allowing it to stand up to plenty of punishment in everyday use.
Motorola has made sure that the Atrix HD also looks the part, since it has a chassis that measures just 8.4mm thick, giving it that svelte profile that is necessary to stack up against the likes of the iPhone 4S.
Android 4.0 Ice Cream Sandwich will be installed onboard the Atrix HD, although like Motorola`s other recent high end handsets it will also carry a secondary operating system that allows it to operate as a pseudo-laptop when combined with the Lapdock 100 accessory.
There is a growing demand for hybrid style smart devices which combine the best bits of multiple form factors into a single package, so the Atrix HD will not be alone in this respect.
Microsoft`s recently announced Surface tablet range is a good example of this, although with a 10.6 inch screen this family will be considerably less portable than the Atrix HD when it is taken out and about without its docking station.
Motorola is now part of Google`s stable and so you can expect the Android experience to be at the top of its class. The main threat to this type of business oriented device will come when the new BlackBerry mobile operating system arrives. However, RIM has had to delay this until 2013 to deal with its own problems, so the Atrix HD will have a chance to earn its time in the spotlight.