Businesses need to be more innovative than ever when it comes to competing in their chosen market in this day, and age and using mobile video advertising for your business is one innovation. Advertising is, and always has been, a great way to push a business and its services into the public eye and gain exposure towards potential customers. However, methods of advertising are changing so rapidly that any business wishing to gain a good market share needs to be at the top of their game and aware of all recent developments. The days of billboard advertising being enough are simply a thing of the past and have been for some time.
Smartphones: Allowing Mobile Video Advertising For Your Business
Online advertising has been a heavily-used platform for some time, and has led to the advent of mobile video advertising, which is becoming more and more prominent by the day. Whilst video advertising is nothing new, it is only recently that companies have started to take full advantage of it in mobile form. A lot of this can be put down to the ever-developing video streaming sites such as YouTube and Daily Motion, as well as the numerous video on demand websites which give a wide range of online video advertising opportunities to businesses.
The rapid rise of smartphones has allowed advertisers to exploit a whole new market and reach more people than ever before through mobile video advertising for your business. A wide range of mobile TV platforms give the opportunity for businesses to show advertisements before and during content on such websites and smartphone applications.
It’s important to realise that, despite being a relatively new platform, this method of using mobile video advertising for your business has developed massively over the last couple of years. At the time of its invention, viewers had no choice but to watch an advertisement before their chosen video, with no option to skip. Whilst the user would be exposed to the advertising campaign regardless of whether they wanted to be or not, they may have absolutely no interest in the product or service. Obviously this would be a waste of time for all concerned, and advertisers now have the option to embed the advert into an application or video, so that the user still sees the advertisement but it doesn’t disrupt their viewing. In theory, the viewer is less likely to be riled by an unnecessary, unavoidable advert, and potentially pay more attention to it.
As mentioned earlier, mobile video advertising hasn’t always been as prominent as it is today and this is largely in thanks to the improvement in mobile signal over the last few years. Near enough every phone on the market today uses a 3G signal which helps ensure that streaming on mobile devices is comparable in quality to that on a computer. This is a massive improvement from the quality of streaming that people were subjected to as little as a few years ago, which was rather temperamental and generally lacked quality. It should go without saying that a good quality video and a good mobile video advertising campaign go hand in hand to create more effective advertising.
The Future of Using Mobile Video Advertising for Your Business
Further developments in smartphone software have meant that advertisers can spend less time producing campaigns and more time implementing them. The universal use of the Java software means that advertisers can create one campaign which will be compatible with the iPhone, HTC’s, Blackberry’s and all other major smartphones. This would be extremely handy for small businesses in particular, who probably don’t have the time or workforce to dedicate to creating multiple campaigns. Many of these phones allow the user to click on an advertisement and be taken straight to the product screen, meaning they are potentially just one click away from making a purchase.
The implementation of mobile video advertising can open up a whole new area of custom for businesses to tap into. The ever-rising popularity and use of smartphones makes mobile video advertising for your business a worthwhile venture for many businesses, especially those in e-commerce.