I achieved my goal of 100,000 visitors last month, and have set a new target of 200,000. I feel that I can achieve this goal by the end of next year, but it will require some good increases in traffic each month.
In order to reach the new monthly visitor target, Technically Easy will need to continue to increase traffic each month. November was the first month in the goal to reach the 200,000 monthly visitor mark.
Setting Sights on the New Target
I was pleased with the monthly visitor numbers of November. It was a good month for traffic at Technically Easy and makes me feel confident of achieving the 200,000 monthly visitor target by the end of the year.
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Last month saw the highest increase in the number of visits between two months since I have been posting my traffic stats. The number of visits more than doubled from a year ago.
The table below shows both the monthly visits and pageviews for November:
| Metric | November 2010 | November 2011 | Change |
|---|---|---|---|
| Visits | 55,729 | 117,245 | 110.38% |
| Pageviews | 77,087 | 150,065 | 94.67% |
While the number of visits more than doubled, the pageviews, while still had a good increase, didn’t increase as much. This means that the visitors view less pages per visit than the previous year. I am not concerned by this number, yet, as it was still a good increase, and a few factors could come into play.
One factor could be that I have more links outgoing to Amazon, and with the holiday season, there were people leaving Technically Easy and going to Amazon.
Technically Easy has never had a high pages per visit number, so I am not too concerned with the lower increase in pageviews compared to visits.
Traffic Sources for November 2011
Last month my search engine traffic topped 100,000 visitors for the very first time. While this represented an increase of about 16,000 visits over the previous month, both referring and direct traffic decreased last month from October.
The chart below shows the breakdown for the three sources of traffic.
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The decrease in both the direct and referring traffic sources was a result of me not be as active online. I had dropped my interaction online substantially last month, and the results above illustrate that.
The increase in search engine traffic managed to make up for the decrease in the other two sources, but I’ll have to look at increasing all three this month in order to continue my traffic increase.
Overall, I think November was a good traffic month. There was a nice increase in the overall number of visitors to Technically Easy, but I feel I can do even better in December as I continue to work towards 200,000 monthly visitors.