The October 2013 Future of Web Design conference website illustrates the trends shaping the look of today’s digital interfaces. The site emulates the minimalist style of a mobile app display. Large rotating images and text dominate the layout, arranged to emphasize a prominent “Register Today” button.
Flat textures blend smoothly into a shadowless surface barely rippled by subtle gradients. A simple red and black scheme against a white background recalls traditional newspaper colors, suggesting that today’s trends are more rediscovery and redeployment than revolution. But whether innovation or imitation, the contours of today’s trends have assumed a clear shape over the past year.