Social media has become an integral part of every business plan. In fact, businesses that aren’t using social media platforms can expect to fail due to lacking online visibility and customer loyalty. However, using social media isn’t always blissful. One wrong Post or Tweet can ruin your brand in a matter of seconds. In the last year alone, large companies such as United Airlines and Chrysler have taken a beating because of poor social media management.
Disgruntled employees and angry customers can quickly take their thoughts to the web which can tarnish your brand for life. But a social media disaster doesn’t mean you should shut your doors for good. In fact, even those who have suffered from a disaster are still able to recover.
