Cloud CRM giants, Salesforce.com, launched what they refer to as an “Intelligence Engine” to their Service and Marketing Clouds. The company intends to use the engine to combine customer services with data science and provide access across more devices.
Stating their reason for building this application, Salesforce.com stipulated that smart customer service and data science will make up important parts of the market, especially with the growing list of devices through which the internet can be accessed. The Internet of Things continues to snowball, carrying with it the expectations of consumers who will need rapid customer services.