Card payments are now commonplace online and it’s a rarity for a small business with an online presence not to offer this option to customers. Indeed, not offering a card payment service can be a quick way to lose business both in the short and long term – as consumers will likely avoid your site in the future. While the benefits are multiple there are potential pitfalls to accepting online payments, not least in choosing the right card acceptance provider, however, integrating card payments into how you do business online is likely to be the right move. The chief benefit is simply increased revenue.
If you are in retail, for example, and you’ve gone to the trouble of creating a virtual storefront, which prospective customers can browse, then an online card payment mechanism is an essential accompaniment. The impulse purchases that follow from browsing activity can account for a significant percentage of overall revenue.