47.6% of mobile users used apps! (December 2011, USA).
52% Adults users accessed mobile apps in a store to make a purchasing decision! (2011).
49% Users use their mobile devices to conduct local searches! (2011).
These aren’t just numbers, the figures hold many mobile app development and marketing lessons. For one, the growing numbers of app users is a clear indication for businesses that they need apps that can impress and deliver.
In the last couple of years we have seen almost every brand worth its salt build a mobile application to reach out the growing market of smartphone users.
Smartphones are certainly the new medium of communication-take the simple fact that according to IDC (a research and analysis firm) there will be at least 982 million smart phones floating about in the market by the end of the year 2015. App downloads are also set to touch the mark of 183 billion within the next four years.
So how can you use all these numbers and lessons to create successful mobile application development and marketing strategies? Note what some of the top brands did, and simply take a few leaves out of their app development and marketing manuals.
