What is Google Ads Fraud? Everything You Need Know to Keep Your PPC Campaign Protected
You’ve probably heard advertisers talk about Google ads fraud or simply click fraud. You could have even been a victim of this fraud. But, what is Google ads fraud? Click fraud can be defined as a form of cheating that occurs online in pay-per-click internet advertising. Pay-per-click advertising entails posting ads for which website owners pay a certain amount of money that is determined by the number of people that click on those ads and visit their sites.