As changes in technology have been increasing and improving the modes of communication in business-to-business and business-to-consumer relationships, retailers are increasingly utilizing apps and real-time chat services to make their customers’ shopping experiences easier and more enjoyable. These days it seems as if every business, from big corporations to small mom-and-pops, has an app to make ordering from a mobile device easier.
Inc.com’s Kim Boatman gave her two cents as to whether or not Web-based chat platforms are helpful or harmful to overall sales conversion. She wrote that it all comes down to how you use this technology; chat platforms and ordering apps only work if there is a human at the receiving end of the technology. Boatman believes technology in customer service works best when it connects people, not computers.
Here are a few businesses that are finding great success in adding video chat and mobile apps to connect with customers, further their marketing strategies and drive sales: