Nowadays, many businesses have an online presence on blogs, forums and social media networks. Such platforms can be very useful tools for connecting with consumers and receiving feedback. People share their questions and suggestions about your business or brand by sending tweets, posting on your Facebook wall, leaving blog comments or posting on your forums. Responding to this feedback in a timely manner encourages more interactions and builds a strong following for your brand.
However, at times, people are likely to post content which is misleading, irrelevant or offensive. If such content is not moderated, it might have a harmful effect on the reputation of your business or brand. Content moderation ensures that any content that appears on the business sites or forums is relevant, accurate and helpful. In turn, this maintains order in the community and protects the site from all sorts of abuse.