For many people who are new to owning their own business, understanding how to develop online relationships with customers can be easier said than done. The fact is, the Internet has changed everything in terms of B2C marketing and customer relationships. While some aspects of traditional marketing and CRM remain useful, there are a variety of new techniques that business owners need to learn in order to push their customer relationship model in the right direction. Fortunately, doing so doesn’t have to be nearly as difficult as many people think, so long as you take the following tips into consideration and have a strong notion of what you’re doing.