Christopher Poole, founder of 4chan has launched a debate while speaking at the SXSW interactive conference over the weekend by telling his audience that Facebook is ‘totally wrong’ when it comes to online identity. Mark Zuckerberg, and by extension Facebook, maintains that an individual have only one identity which should follow one around from site to site (some might suggest this demonstrates what a sheltered existence Mr Zuckerberg has led up to this point but more on that later).