Though the war actions and competition hype between Android and iOS are in full swing, numerous proofs of various nature foresee the end of the game. Besides, the final score will not be in favor of the fruit company. The popularity of mobile platforms is supported by several pillars: popularity within consumers and popularity within developers.
If consumers do not consider the platform appealing, they will never buy a gadget using that mobile OS. As a result, shipments of devices running the mobile platform fall reducing a company’s revenues. The popularity with developers is of no less importance. If a platform does not seem attractive to developers, they will never write great and fabulous apps, which will lure consumers into buying gadgets rising a company’s sales and revenues.