Analytics

We’re living in the middle of the era of big data, but all the data in the world is no help if you can’t process it to gain actionable insights and useful predictions. If data is the new oil, then an analytics platform is the new processing plant that turns your data from a raw material into a valuable commodity.

All analytics is advanced, right? Not necessarily. Analytics is actually a catchall term that describes a number of different disciplines organized in hierarchical order. The term “analytics” typically refers to the first two categories. This technology relies on basic formulas to offer a backward-looking evaluation of data. It saves a lot of time and labor, but the insights are rather shallow.