When you are building your first ever website for your business, there are loads of different elements that you need to quickly get up to speed with.
From knowing how to find the best web hosting service to developing an effective marketing strategy to attract new customers, you will have your work cut off for you.
Choosing your web host comes down to much more than price and it can have a big impact on gaining new customers.
For example, if you have an unprofessional looking website because there are loads of ads flashing up, or if your website takes ages to load up, this will put people off. The whole point of having a website is to enable people to find your services but then also to impress them and convince them that you are the right company to go with.
So make sure that you choose a web host that will support these requirements.
Once you have your website set up you can start on the next part, which is driving traffic to your website. There are a number of different ways that you can do this, so let’s look at some of the most effective methods:
Paid traffic
A lot of people are turning to services like PPC, where their website is advertised somewhere online and they pay a fee each time someone clicks through to their site from it.
If you are reluctant to spend money then you might want to look at some of the other options but remember that saying ‘You have to speculate to accumulate’?, well sometimes you have to pay a bit to get a lot of traffic.
You can work out for yourself whether it is going to be a cost effective solution for your business. Say you pay £1 per click but half of your generated traffic makes large purchases, then you would be making a lot more money than if you didn’t pay for traffic.
Provide free stuff
Everyone likes a free offer, especially if it is something that they really need. So whether you create a blog on how to rewire a plug or you offer an online guide to fitting hair extensions, creating useful, free content will draw people to your website.
When you are writing your blog or article, remember that this is your opportunity to demonstrate your expertise. But having said that, people don’t want a hard sell so you have to get the tone and content right.
Get all of your useful content together and then just include a fairly subtle link to your services/website etc. at the end.
SEO
Don’t fancy paying fees for PPC? You can always become a SEO master and get your website to appear high up in the search engines.
Finding out which keywords to use and other techniques such as linking to authoritative sites can help you to appear higher up when people are searching. You can get a lot of traffic through organic means when you understand SEO and how to optimise your website.
There are a lot of factors that determine where your site appears in the search engines and the likes of Google update their algorithm on a regular basis.
This means that you should try and keep up to date with the most current successful SEO practices through SEO expert updates.
Of course, there are lots of other ways to get traffic to your website, such as direct mail, email campaigns, YouTube videos and much more but you’ll be onto a good start with these ones listed above.