Google Analytics is probably the most popular free traffic statistics tools that is used by web site owners. It provides a wealth of information about visitors to a site, and can easily be used to help manage a site.
With all the information that is available by Google Analytics, it can be confusing as to find out where visitors from referring sites land on your page. A single referring site can send visitors to your site through several different pages, and it may help to know the pages that those visitors opened from the referring site. This post explains how you can easily do this with a few clicks of your mouse button.
Viewing the Landing Pages
While sites can send visitors to your site through several different pages, it may help to understand which page is viewed when a visitor does come to your site. In Google Analytics, you can do this using the following steps:
- Click the “Traffic Sources” link on the left side, and then select “Referring Site”.
- Click the link to one of the referring sites. A list of the pages that sent visitors to your site is displayed, as shown below.
- In the header row of the first column of the table of referring pages you will see two dropdown lists – one has “Referral Path” selected, and the other has “None” selected. Click the “None” dropdown to show a list of other values you can display.
- From the list, select “Landing Page”, as shown below.
- The referral path table will change to show the landing pages associated with the referring pages, as shown in the image below.
Click to enlarge
By using the above steps, you should now be able to associate the landing pages from your site with the referring pages from another site within Google Analytics.