How to Make More Money From Your Blog

There are many techniques that you can use to make more money from your blog. If your only means of monetizing your blog is CPM advertising — such as Google AdSense — chances are you’re selling yourself short. A select few blogs, typically high-traffic blogs in particular niches, can earn a comfortable living from CPM advertising, most cannot. There’s a reason why it has earned the moniker “webmaster welfare.” It might pay the hosting bills, but chances are it doesn’t go much further than that. If you want to boost your blog’s income, you’ll need to try something different.


How to Make More Money From Your Blog

How to Make More Money Techniques

There are a few ways to go about earning more money from your blog. Each comes with its own sets of ups and downs. Additionally, not all options make sense for all blogs. Depending on what type of blog you run, you’ll get by best with a different combination of monetization techniques.

Direct Sales

Works best for: Any kind of blog can create a product and sell it on-site. Information products, such as ebooks, work the best, since they require the least amount of overhead. Selling physical products is possible, too, thanks to expanding means of manufacturing and shipping.

Why it works: It’s the most profitable method of website monetization. A single sale can reward the seller with profits that equal days upon days of CPM advertising rates. Even better, direct sales can be combined with CPM advertising to bring in even more money.

Why it doesn’t: Plenty of effort goes into researching and creating a product, whether information or physical. Selling a product also takes focused time and effort — your product isn’t going to sell itself, in other words. It requires great investment and a fair amount of risk, which simply won’t appeal to some people.

Best implementation: Creating a well-organize and thoroughly researched ebook is the best way for a blogger to enter the marketplace. While there are thousands of ebooks already on the market, a quality product, properly marketed, will still sell well. While other products might sell for more money, they typically involve more on the back end. That is, they might not generate the same level of profits, since they include additional costs such as manufacturing and shipping. A well-crafted ebook, though, can provide a greater level of income than CPM advertising alone.

Affiliate Sales

Works best for: New blogs that lack focus can seamlessly implement affiliate sales (though they might have trouble finding lucrative programs). Blogs that exist to provide information can also implement affiliate sales.

Why it works: If your blog already provides reviews and other information about certain products and services, adding a link so that readers can buy them is a simple process. Affiliate sales also have far more potential than CPM advertising. In order to make a dollar through CPM, a blog needs at least a thousand page views — and in instances of lower traffic blogs, it can require many more than that. With a decent conversion rate, affiliate sales stand to earn a blogger more per visitor on average.

Why it doesn’t: Not all blogs are equipped to handle affiliate sales. One of my blogs exists for entertainment purposes, and it’s no surprise that we don’t convert well on affiliate links. That’s because affiliate sales still require a degree of salesmanship. It’s tough to sell and entertain at the same time. Any blogs with an aim to entertain likely won’t do well by placing affiliate links throughout their site.

Best implementation: Affiliate sales can be highly complex, but the payoff can be astronomical. It’s best, then, to study what others in similar niches are doing. Web research can provide some information on this, but any serious affiliate needs to find some cheap tickets and fly out to one of the many annual conventions such as Affiliate Summit or PubCon. That requires some more overhead, but these conferences wouldn’t exist if people didn’t find a good return on investment from them.

Ad Sponsorships

Works best for: Entertainment blogs will do well to find an exclusive sponsor. Essentially, any blog not equipped for affiliate sales will likely do well to search out a corporate advertising sponsor.

Why it works: Look at your average blog. It’s probably littered with ads. Maybe it refreshes constantly, in order to pump up the page views. It’s no wonder that many advertisers find these blogs unattractive places to advertise their services. By seeking out one sponsor for your blog, you’re offering them exclusive placement. Combined with a clean blog layout, it can be a much more agreeable place for them to spend their advertising dollars.

Why it doesn’t: Many companies are still reluctant to advertise on the web. If your blog doesn’t meet a certain traffic threshold, it might be impossible to find a company to pay a reasonable rate for exclusive sponsorship. Also, sponsorships typically require the site place a logo in its banner. Site owners might not be keen on this arrangement.

Best implementation: Hunt around for blogs that have similar traffic levels to yours. Note what types of companies advertise on them (and, of course, which ones advertise on your blogs). Then it’s time to hit the phone lines. Research these companies a little and find out where you can call for advertising inquiries. It will take a little convincing, but it should be clear that a clean sponsorship on a single niche blog can work better than willy nilly ad spots on multiple websites of varying natures.

If you’re not happy with the payouts you’re getting from Google AdSense and other CPM advertising programs, it’s time to change the game. There are many ways you can earn money with your blog that don’t require you to go on webmaster welfare. Some of these programs can even combine with CPM advertising, so you might be able to pay your bills with one and reap the full benefits of the others. Whichever method you choose, make sure to do something. If you’re only using CPM advertising, you are leaving money on the table.

PG

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Making Money

26 Comments

  1. Posted August 29, 2012 at 3:20 am | Permalink

    All I can say that this list in an eye opener. One can make money from his/her blog easily.

  2. Posted April 22, 2012 at 5:27 pm | Permalink

    I’ve had the most success with affiliate sales. I think the direct sales market, particularly vis a vis the e-book, is too over saturated right now to be profitable. In contrast, there’s still a lot of money to be made off of the affiliate market.

  3. Posted March 6, 2012 at 11:50 am | Permalink

    Nice post.Learned a lot from your post

  4. Posted March 5, 2012 at 10:35 am | Permalink

    Making money from blog is not the easiest thing but if you have that much determination and if you have a paticular direction with a focus on your aim .You can achieve that.Creativity should be your essence which you need to utilize completely .While creating a fun in everything including your post writing is the essential thing .If you begin to use to have fun then you can convert your hobbies into your passion.

  5. Posted February 28, 2012 at 10:41 am | Permalink

    Affiliate Marketing is still my favorite way profit from my blog and niche sites. Recently, I am exploring and growing my Adsense income stream and I know it works, but take time and dedication.

    • Posted February 28, 2012 at 12:30 pm | Permalink

      Affiliate marketing is something that I have to start have a more serious look at. I have earned some money from affiliate marketing, however, most of my income still comes from AdSense.

  6. Posted February 26, 2012 at 3:50 pm | Permalink

    Starting a blog can be a great learning experience, a fun adventure, and a good challenge. Finding ways to make your blog stand out from the many others out there can be difficult. To make money from your blog you will need to build a large fan base, and one way to accomplish that (aside from ensuring you have quality content on your blog) is to market your blog. You could market through social media sites, through email, and by using advertisements on similar webpages. Best of luck to all of you out there that are starting your new blog!

    • Posted February 27, 2012 at 8:07 am | Permalink

      Hi John. Marketing is probably the best way, besides building trust, to attract readers and fans to your blog. Marketing, however, requires some understanding before it can be properly done.

  7. Posted February 23, 2012 at 10:51 pm | Permalink

    Very good article. This help me how to approach a advertisement for my blog. Thanks

  8. Mohsin Ali
    Posted February 22, 2012 at 2:24 pm | Permalink

    Often advertisers directly contact you so if your blog has decent traffic than you don’t need to worry about.

    • Posted February 22, 2012 at 2:34 pm | Permalink

      That is true, but you will need to be careful as many advertisers will contact you to buy a text link on your blog that could raise a red flag. If they contact you for a banner ad, then you should feel good about yourself.

  9. zeny
    Posted February 20, 2012 at 10:46 am | Permalink

    I can surely used this several things in order to gain money in an easy manner… I hope I can gain additional ideas regarding with profit blogging…

    • Posted February 20, 2012 at 11:15 am | Permalink

      Well, I wouldn’t say you can earn money using these methods easily, but with some work it is possible to earn some good money.

    • Joe Pawlikowski
      Posted February 20, 2012 at 2:53 pm | Permalink

      To echo Paul, zeny, none of these ways is really easy. CPM might be easy, but it doesn’t pay well. Anything that pays well will usually take a lot of effort.

  10. Posted February 20, 2012 at 9:03 am | Permalink

    Thanks for providing in-depth analysis.

  11. Posted February 20, 2012 at 7:52 am | Permalink

    Blogging has showed me that there are many other things worth learning and doing. Also when I start blogging I realized how big the online world is and how many opportunities it can offer.

    • Posted February 20, 2012 at 11:13 am | Permalink

      When I started blogging I was the same way. It wasn’t until I had been blogging for sometime that I realized how many different opportunities are available to you online, provided you do the work of course.

  12. Posted February 20, 2012 at 5:00 am | Permalink

    Hey! Great article! Mentioning why it works and how to do it best really helped. Thanks for sharing!

  13. Posted February 17, 2012 at 4:24 pm | Permalink

    glad i stumbled upon this blog, i didnt realise that It’s not a good idea to sell and entertain at the same time on your blog…thanks for the advice

    • Posted February 18, 2012 at 12:59 am | Permalink

      One of the most lucritive affiliate marketing industries is web hosting

      • Posted February 18, 2012 at 9:10 am | Permalink

        Jeff, given how many of them you see, I can understand that. Do you mean lucrative in terms of overall income, or lucrative in terms of revenue per click?

      • Posted February 18, 2012 at 2:22 pm | Permalink

        Web hosting can be lucrative, as long as you have a business plan in place and have an understanding of how web hosting works.

    • Posted February 18, 2012 at 9:09 am | Permalink

      It’s a tough balance for anyone, Henry.

    • Posted February 18, 2012 at 2:23 pm | Permalink

      No problem, thanks for stopping by.

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