Internet

How and Where to Start Your First Social Media Campaign

A social media campaign is something that will not begin with a bang. If you’re thinking that the campaign will begin as soon as you post your first tweet, you’re wrong. The campaign goes on in a subtle way, and does not show immediate effects. It takes a lot of time, so if you’re not ready to invest a few hours every day (and a couple spare minutes every now and then) to social media, you should look for agencies in Melbourne and Sydney.

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The Netflix Effect

When it comes to producing high quality television programming, the established television networks are no longer in charge. Many of today’s top TV shows such as House of Cards, Orange is the New Black, Community and The Mindy Project are being produced by non-network producers.

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How will a CMS Impact My SEO Efforts?

Search engine optimization (SEO) is all about generating the most relevant content, first and fast. This may seem like it would be accelerated by a content management system (CMS) as the CMS ensures that the content is credible and well written.

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Beginner’s Guide to Amazon Web Services [Infographic]

Imagine a cloud-computing service so powerful, that it makes the work dozens of servers in a large room completely obsolete. From the U.S. to China and most countries in between, tens of thousands of businesses trust it with their online security and information. It powers websites that most internet users visit every day, including Reddit, Netflix and Pinterest. Yet, according to our friends at Udemy, almost 2/3rds of Americans don’t know what it is.

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Which Online Marketing Channels are Relevant for 2015?

In a world completely dominated by technology, it’s no wonder that most companies are channeling their marketing budgets toward online advertising. Reaching customers all over the globe via one location—the Internet—allows companies to increase their reach and boost revenue. What most companies fail to realize about online marketing, though, is that just because a channel was popular a few years ago doesn’t mean it is still relevant today.

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PPC Techniques for Local Services

Technology penetration has made it possible for brands to reach the masses more effectively. Technological awareness is at an all-time high with individuals gaining access to the internet through various internet enabled devices such as mobile devices and computers. The internet has changed the marketing and advertising space. Businesses and brands are competing with each other to optimize user experiences.

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Choosing the Right Words

When it comes to website content, SEO is still king across the Internet. With the proper words and phrases, you can drive traffic to your site through search engine rankings. However, you can’t just pick and choose any words to permanently earmark your website. Consider some of these optimization techniques to keep your website at the top of the search engine pages.

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