How Do You Measure Your Blog’s Success?

How Do You Measure Your Blog’s Success?

A few months ago I started reporting my traffic statistics at the start of each month. The traffic numbers are from the previous month, and I always compare the values with the same month the previous year. I know of many other bloggers that also report their traffic statistics, and also their earnings.

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I am not a big fan of posting the earnings I make with Technically Easy, but I don’t mind sharing the traffic numbers. I only recently started to report my traffic numbers as a way for me to keep a record of my numbers and to ensure that those same numbers increase month-over-month. The one question I have been asking myself as I post the traffic statistics is how do I really measure my blog’s success?


How Do You Measure Your Blog's Success?

How is a Blog’s Success Measured?

If you were to ask 100 blogger’s how they measure their blog’s success, each one may have a different answer, but many of the answers may be similar. Most blogger’s that I have conversed with seem to use the income generated by their blog as a measuring stick of success.

Some may mention specific rankings that they have received, such as PageRank from Google or Alexa’s own ranking system. These two values are also used by advertisers to determine if a site is worth the effort to advertise on.

Whatever the reason, a blog’s success can’t be boiled down to one answer, as each blogger will need to determine how their blog’s success can be measured.

Have You Achieved a Goal?

When it comes to measuring success you will first need to set a goal. Goals can be anything from income to traffic numbers. Even publishing a specific number of posts on your blog, or keeping your blog active for a number of years, can be considered a goal. There isn’t anyone that can set the goal for you blog but you.

Every blogger will have a different goal for their blog. There is no wrong goal as it is your blog, and you can author the blog anyway you wish, so you can set any goal that you would like. Whether it is a financial goal, a traffic goal, a publishing goal, it makes no difference. The goal is there for you to try to achieve.

The Goal I Have Set For Technically Easy

A few years back I decided to set the goals of my blog around my my traffic numbers. In the beginning it was difficult for me to generate much traffic for my blog, and it was definitely a challenge. I decided to learn whatever I needed to help generate traffic for my blog.

I started small, such as 100 visits a day. Once I achieved that goal I moved up to 500 visits, and then 1,000 visits. Technically Easy is now receives over 2,000 visits a day and will be looking at over 3,000 visits per day by the end of the year.

Setting my traffic goals gives me incentive for continuing to publish posts on my blog. It keeps me learning new things, and finding out what works and what doesn’t through experimenting. I have been happy for achieving my goals, and once I do I quickly set a new goal to keep me going.

Achieving a Goal is Success

Each time I achieve my traffic goal I can say that I have succeeded with my blog. Success is not a static condition, but it is a constantly evolving goal. The online world is constantly evolving, so the measurement of success must also change.

If you have achieved success with your blog today, can you say the same a year from now? For me if my traffic numbers a year from now are similar to what the numbers are today, can I deem my blog as successful a year from now? I wouldn’t think so as I wouldn’t have achieved my new traffic goal.

For those that have chosen income as a goal, will you consider success at $1,000 a month? If so, will you consider that a success a year from now, or are you hoping to grow that to $2,000 a month? Chances are you are hoping to be earning more a year from now, so you will set yourself a new goal and hope to achieve the same success.

For me, I each month I report my traffic numbers I always have the previous year comparison to see how my traffic has grown. If I can increase my traffic numbers year-over-year than I have succeeded in growing my traffic, and hopefully have achieved success.

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48 Responses to “How Do You Measure Your Blog’s Success?”

  1. Miriam Jefferson says:

    I measure the success of my blog with the same, the number of visits it gets. Reporting is basically a good way of keeping you on track of your goals. First would be to increase my traffic, second would be to increase my traffic based on certain keyword searches and then it would be to generate comments or conversation regarding my posts.

  2. Yolanda Daniel says:

    Reading blogs where the writer puts across the idea that blogging should be about ideas not profit reminds me of all those morons when I was a teenager who declared that they were not materialistic. For me the measure of a blogs success is the amount of income that it generates.

  3. Jared Sirolli says:

    Measuring Blog success for me is when it has a huge number of comments, of course the traffic and most probably blogs that are giving giveaways and contest as well. That’s a simple thoughts of mine base of what I observe to the other successful blogs.

  4. hcg says:

    For me the measure of a blogs success is the amount of income that it generates. I cant see the point in wasting valuable time writing articles unless your blog pays for its self. Reading blogs where the writer puts across the idea that blogging should be about ideas not profit reminds me of all those morons when I was a teenager who declared that they were not materialistic.

  5. Alex Blaken says:

    I honestly lack words to describe this, as all i can say is it a great article. I do measure my blog success by accessing how much i have reach my set goals. despite that measuring my success by looking at google PR & Alexa is very important as that means more traffic more interraction in my blog and more money.

  6. We measure the success of our blog by the clicks we get onto our affiliate links and sign ups using our lead capture forms. We find the more people interact the more actions they take so get a good discussion going and people will come

  7. Depends on what the blog’s purpose is. If it is for monetization then the revenue it generates is the measure. If it is for branding then the number of visitors and interactions that become important.

  8. Ankur says:

    FOr me No of users visiting regularly are more imp. Money & Traffic is not everything for every blogger.

    • Paul Salmon says:

      I agree that money and traffic is not for every blogger. Many bloggers just like to post on their blog for the sake of writing, and don’t really care about money,

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