
A big part of search engine optimization is keywords. As you are learning, mastering and executing SEO, using the right keywords is a big deal, but there is more to it than that. Beyond picking good keywords, you want to be sure not to use them too often. You also want to be sure that you incorporate them enough. All of this is just some of the considerations to be made with keywords, and keywords are just a small sliver of what SEO is.