5 Reasons to Hire a Social Media Manager for Your Business

You’ve made the decision to introduce the social media world to your business. This is a huge step for any company, especially because it involves much more than launching another marketing effort. An effective social media strategy is equal parts branding, advertising, public relations, customer service, and yes – problem solving on the fly. To establish your business across a myriad of social media platforms, it’s imperative that you hire a social media manager. Here are five reasons why.


Social Media

1. Do You Truly Know What Social Media Is?

It’s O.K. if you don’t know. Most people don’t realize how far-reaching and nuanced the social media landscape is. Social media is not just Facebook, Twitter, Google+, and LinkedIn. It includes any online gathering spot – and often sites where you don’t have an obvious business presence. If customers can contribute content or ratings to your Web site and blog, they are considered social media. But how about message boards, review sites, and video-sharing sites? Absolutely. Other platforms include Airtime, Foursquare, Instagram, Medium, Pinterest, and Tumblr. And new players are emerging regularly. A social media manager will be able to manage this very fluid, and complex, opportunity.

2. Do You Know Which to Use – And How to Get the Best Results?

Think of social media as a vast country with many cultures – and each culture speaks a very different dialect. While you could forge ahead solo, why not hire an experienced tour guide? A social media manager can help you navigate this frontier. Twitter may be best for news blasts. Pinterest and Tumblr may be better suited for image-driven messages. Airtime may be employed to connect with industry leaders or potential business partners. Perhaps a live video blog would be ideal for monthly question-and-answer sessions with customers. A social media manager can recommend the online arenas that will meet your communications goals and reach your desired audience – plus deliver the best results.

3. Can You Engage Your Customer in 140 Characters or Less?

Different platforms require different writing styles. Twitter limits tweets to 140 characters or less – so brief call to actions are best. But a blog allows for storytelling. And a message board encourages a conversation. A social media manager will be able to write effectively – while at the same time promoting your brand – across all social media channels.

4. Do You Want to Build Brand Loyalty – Less Expensively?

Before the advent of social media, a business typically built brand loyalty by investing significant advertising dollars in a campaign. That campaign would include television commercials, radio spots, magazine spreads, outdoor billboards, in-store signage, and direct marketing. Today, for a lot less money, a social media manager can increase brand loyalty by actively engaging online communities. Offering special deals to Facebook fans. Replying to customers’ tweets on Twitter. Thanking a customer for their glowing comments on TripAdvisor or Yelp. When your social media manager graciously acknowledges customers, it can be viewed by hundreds or even thousands of people – maybe even millions. And a customer who is given special treatment often tells many in their online and offline worlds.

5. Do You Have Time to Put Out Fires?

While you’re busy running your business, rely on your social media manager to establish and maintain your company’s positive online presence. By employing tools to track what’s being said about your business online, your social media manager can quickly identify a disparaging video or scathing blog post before it goes viral. And then recommend whether to direct an issue to an appropriate department – or solve the problem on their own.

How do you plan to use a social media manager to grow your business presence online?

Image credit: AslanMedia.

PG

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7 Comments

  1. Doug Spence
    Posted October 9, 2012 at 4:32 pm | Permalink

    Great idea!! I will hire SM Manager soon..

  2. Posted September 26, 2012 at 3:19 am | Permalink

    Hi…
    This is such a cool idea ! I’m favor of @Aditya Social media is all about building relationships and reputation online for a Business ! Social media is a highly personal communication for a Business as well as Social media play a important role to attract people for Business

  3. Posted September 25, 2012 at 8:21 pm | Permalink

    Social media manager could really just be considered the PR consultant for the online world. With all the channels of communication on the internet, it’s good to have someone keeping tabs.

  4. linda
    Posted September 24, 2012 at 3:33 am | Permalink

    Quite needed information for us , Great share about social media , ya social are providing great support for us in online marketing , when it comes to promotion of products , Social media will be the best option for advertising ans promoting our products , worldwide, we even good customers all over the world.

  5. Magic Webs
    Posted September 23, 2012 at 11:01 pm | Permalink

    This is very very informative. I love the thought about having a social media manager. Actually, our company has a social media manager. She manages everything with regards to our social media affairs. It really is a great thing to have her. I will really suggest that you have one; or better yet, learn how to do the ropes so that you don’t have to hire one. It really is not that complicated to learn about using the social media market as a strategy for the business.

  6. Aditya
    Posted September 21, 2012 at 3:57 am | Permalink

    Social media is all about building relationships and reputation online with other businesses by engaging with them and retaining the relationship for long.And not everyone can do that so at some point of time Social media manager is needed.You have given every single point which throws light on why one should have a social media manager for the business to grow more.

  7. Posted September 20, 2012 at 8:38 am | Permalink

    Engaging potential customers through social media is a must for every company nowadays as social networks are booming rapidly and are used not only by “normal” people but more often we can find companies trying to promote and advertise their services and products on them.
    A social media manager is a good choice for people who do not have time doing that or do not know what to start with. Nice article thus!

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