SEO advice on the internet is generally not helpful in any way whatsoever. Websites such as SEOMoz claim to be experts at boosting sites and providing assistance and advice for others, but most of their advice is of little help, if not worthless altogether. Of course them repeating the phrase, “Black hat SEO is not good” is correct, but if anyone on the internet have not figured that out by now, they are set to fail and should fail.
Facts being correct are not helpful if they are not easily applicable. These sites say such things as, “Build good backlinks” but barely if even at all explain how to do so.
It is near impossible to get .edu and .gov backlinks that re legitimate, so that option is off the table. In addition it is near impossible to get any relevant link exchanges that are natural and of a quantity high enough to make a difference. Like the saying goes, it takes money to make money, and that applies to the internet too generally.
With these common SEO methods being pointless, your best bet is to focus on relevant content and hope it gets crawled or somehow picked up and it becomes a social media hit. Some people aim for writing one article a day, and with 365 pages being added in a year, some of them will have to be found eventually and get some traffic. It is important to go for quality and relevant content though.
Many small businesses find it hard to rank for certain things, when they should just be focused on having relevant content. Many of these businesses have bullet point listings or 100 word pages of content on what they do.
That not only gives nothing to be crawled, but will barely be relevant in the search engine’s eyes and lead to little or no significant rankings. To be successful the content should at a minimum be around 300 words and be on topic to what the site is about.
If you are adding links to the post too, it should be relevant to what is being discussed as well.
Take these for example:
Indelac Controls is a site about electric actuators. What is that?! I know right. When writing content on such obscure (to the general public) topics, it offers opportunities to rank for these phrases. Obviously that is not a heavily competitive field, so everything should be done when setting up the site to rank for these electric actuators keywords.
The electric actuator page should contain at least 300 words on the specific topic of electric actuators. Whether it is going over the specific models in the industry or explaining exactly what the electric actuator is (or both for best relevancy results when appropriate), it should stay on focus and always be relevant.
The point of search engines is to bring back relevant results and not provide searchers with pages that have little or nothing to do with what they intended to find. An electric actuator search should yield results to an electric actuator page.
Economics Wiki is a site that deals with news stories that impact the economy, economic tutorials, and economics exam questions for students. When writing a page for economics exam questions, the page should be 100% about economics exam questions.
Students look for help around exam time and when they google a question or want a study aid, they do not want pages about economic policy, wikipedia pages that talk about larger topics as a whole or the politics of economics.
When they Google economics exam questions, they want a page of economics exam questions, and that is what they should receive. Through providing relevant content on what is searched, the chances of being found and ranking for such phrases is higher.
These concepts apply for all niches and all topics. The page should be about just what is claims to be about. Your on page SEO including the title tags, H2 tags and META tags should focus on relevancy as well.
Nobody likes going to a page that has nothing to do with what it made itself out to be. Relevant content based on search trends is the only legitimate SEO practice. Tools such as Google’s Keyword tool can help show trends for website makers on certain keyphrases and on global and monthly searches.
Once a phrase is selected though, do the right thing, and write only relevant content for that phrase. This provides users with what they want, and as all service industries show, when the customer (user) is happy, the company (webmaster) is happy. Offer them what they want (relevancy) to get what you want (impressions, hits…).
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12 Comments
Hey, Your post really has unique information. I actually wanted the back links from .edu and .gov sites, but I couldn’t get. You have explained the SEO strategy in very simple words.
Hi Alex,
Good to see you again and your posts should explains really needful information. Yes the Relevant Content is main thing for every website, when coming to part of SEO it is mandatory to maintain relevant links for those relevant content otherwise Google will consider as a spammy content. And according to my sense Black Hat SEO is not good, but there are many SEO’rs sometimes prefer to this.. Thankful to share this informative post.
A relevant content is good for search engines as well as for people. We cannot forget we write mostly for people and so a content that is useful and unique will guarantee you a steady traffic and will distinguish your website from others.
Twitter: hypernovadesign
‘Content is king’ is forever great line for SEO which helps to increase website ranking. Now, we make little changing as ‘Quality and relevant content are king’. You are right. SEO is become complicated because of many changes into Google Algorithm. Search engine includes many strict rules which follows various factors of website before define ranking. Thanks for your information about relevant content.
It is so simple: good content equals good post equals happy readers equal high ratings from Google. This is all a blogger should care!
I feel that as long as you have high quality, unique and relevant content on your site, you will reap the rewards at some point; whether now or in the future. That success is worth waiting for if you are doing everything else right. They will come
Content must be relevant to your blog post. If the content is not relevant then there is no meaning of that blog post.
Thanks for the feedback. I always find a lot of SEO advice as frustrating, but in the end it just comes down to content and social media. After the content is created, it is best to social media the writing the most you can. Install some sharing plugins and share it on Facebook, Twitter, Pinterest, Reddit (though good luck with this immature community), StumpleUpon, and so on.
Nice point Alexander,
Writing relevant and original content is liked by Google and users as well. So it’s a best way to rank higher along with focusing on normal link building.
Twitter: rancorinfotech
Thank you for sharing this article.You are so right about relevancy of content and relevancy of links. That’s why I don’t happen to think that Google’s latest Penguin algorithm is such a bad thing. It really does clean up sites that have unnatural links and irrelevant links.
Twitter: tessiesweet2008
Alex, what a terrific article.
You are so right about relevancy of content and relevancy of links. That’s why I don’t happen to think that Google’s latest Penguin algorithm is such a bad thing. It really does clean up sites that have unnatural links and irrelevant links.
So, when it comes to advertising revenue, I just hate pages with Infolinks that link you to pages that are completely irrelevant. I don’t advocate this practice and as a result, do not have infolinks on my own sites.
I look forward to more of your articles.
Twitter: MealsInAFlash
Thanks for the encouragement. It can be a lot of work, but over time this method pays off the most.