Essential Ingredients of Effective Social Media Marketing

The veterans in the field of blogging have fixated on social media marketing as an amazing tool. However, the tool is only as good as the technique that drives it. Effective social media marketing requires some major elements.

In absence of these elements, any effort towards the process of blog promoting via social media sites will give incomplete results. So what are these essential ingredients that can boost your social media marketing performance?

Essential Ingredients of Effective Social Media Marketing

Photo by ButchLebo.

Lay the Foundation

Research, Research, and Research! The very foundation of a successful marketing campaign is an extensive market research. You need to know your target audience, their preferences, queries, likes, and dislikes. This understanding will emphasize the direction that you need to take with your campaign in order to make that impossible sale target or subscribers’ count.

In this regard, social media sites are an advanced tool for you to glean information by observing your target audience interacting naturally within their groups. Interaction between a client and a customer is important to clinch the deal but marketing begins when prospective customers interact with each other.

Social media sites are the platforms where this interaction occurs. This uninhibited approach can help you get the precise information to make your market strategy roll.

Place a Face for Your Marketing Strategy

Social media sites are essentially related to potential attractiveness. The attraction factor is based more on the interest of the subscribers than on the aesthetics of the matter. You have to choose your designs, forums, and the updates. However, the spin is more on placing images and faces to the campaigns and contests that you put in your social media pages.

The tone of your posts and social media site updates should slant towards the informal. However, just a general tone will not suffice. Cater to the interest of your subscribers. You have to design an engaging social media profile. Photographs are visually more appealing than plain posts, so make sure to include appropriate images that your subscribers can associate with your blog or business.

Content Styled as Conversation

Social media sites are unlike your normal blog. The idea is to create a relaxed environment. This will make your business or blog seem more approachable. Customers’ approach is the target that you are aiming for. Designing conversational content is one important way that you can start this process.

Forums and chat groups are also effective to start one-to one discussions. Maintaining the comment thread is as much your responsibility as the customers. If you remain unresponsive and do not participate fully in these discussions, you will miss the real purpose of the strategy.

Building Relationships

Social media sites are tools for effective networking. Do not miss building efficient networks with the popular social media profiles that are related to your niche. These profiles can belong to a successful blogger of your niche, author, or even a market strategist. The fine point is that these profiles will have customers in their members’ list that might be specifically important to your purpose.

Therefore, these popular profiles can be your bridge to find these potential customers. You can always learn and emulate the successful techniques that you observe in these profiles.

Select the Appropriate Platform

You have many options of social media sites because a recent boom in this field resulted in many new such sites to take root and prosper. However, if you are not careful about selecting the perfect social media platform to launch your strategy, you will end up at a loss in the process.

If your niche customers are inclined towards twitter, creating a fabulous Facebook page might be worthless. Rather, invest your time and effort in sorting through the kinks in your twitter marketing campaign. This is what we exactly found when developing social marketing campaign for our blog that features bistro md and diet to go discount coupons. Our target customers were mostly Twitter fans!

Time Management

The social media sites can be quite compelling. If you do not stick to a pre-planned schedule, you might find it extremely easy to surf through these sites for quite an impressive chunk of your day. This will not only affect your creative aspects, you will also ultimately decrease your productivity. Create a time schedule for your social media marketing efforts, and more importantly stick to the schedule.

Social media marketing is a unique concept that allows you to know more about your competition, customers, and even ideals. Knowing their approach can help you adjust yours. However, do not make it a power tripping ego boost. Rather, use the tool effectively to build your position in the niche and to complement your search engine optimization.


About Paul Salmon

Paul Salmon is the founder of Technically Easy. He is a an experienced PC user, and enjoys solving computer-related problems that he encounters on a regular basis.

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  1. Posted December 8, 2011 at 7:32 pm | Permalink

    Oops – added the wrong link (feel free to delete my other ComLuv link Paul!)

    This is the post I meant to share in relation to this topic:

  2. Posted December 8, 2011 at 7:31 pm | Permalink

    Great overview Jane.

    Key point is your first – knowing where your target market and readership actually hang out. If they’re Twitter’ers, use Twitter, If they spend more time on Facebook, spend time building a quality Facebook page.

    Ultimately, a good social media marketing strategy should encompass multiple networks which are all INTEGRATED. So many bloggers and businesses simply have these separate ‘silos’ which loses the potential traffic generating power of a multi-platform web. I wrote some more about it in my post on the CommentLuv link below.

    Thanks for sharing these insights.

  3. Posted October 24, 2011 at 8:57 am | Permalink

    Well said Paul. Social Media is indeed a powerful tool and should be used wisely. Sadly, many lack to realize that Social networks are not just pasting and submitting links.. This is a tactic that does not work and it is better to work with some few major ones and focus efforts there. Proper research and targeting are essential if anyone should get benefits from it. Thanks

    • Posted October 25, 2011 at 11:37 am | Permalink

      I agree in that social networks are more than just pasting and submitting links. As with all things, it requires putting together a proper social networking plan to gain the most benefit.

  4. Greg
    Posted October 21, 2011 at 12:42 am | Permalink

    Content Styled as Conversation is more appealing to group members / followers of your social media network. Simply because people feel more personal if they read a conversation style content. The more personal a content is, the more appealing to people.

  5. Posted October 15, 2011 at 5:47 am | Permalink

    I think time management is one of the area, where most the marketers don’t concentrate too much. It needs to be maintained properly to get the maximum benefit.

  6. Posted October 14, 2011 at 8:37 am | Permalink

    Choosing the right social media platform is really essential for carrying out good social media marketing.

  7. Rex Boerma
    Posted October 13, 2011 at 3:42 pm | Permalink

    Now a days, you will see many new genres of social media that have gained traction.

  8. Posted October 12, 2011 at 7:22 am | Permalink

    Great tips, thanks Paul. It should be noted that the crux of social media is relationship building and not just a free advertising board.

    • Posted October 13, 2011 at 12:06 pm | Permalink

      I agree. Building relationships is the key to social media. Advertising is not effective anyway, unless you have that relationship with others as well as their trust.

  9. Posted October 11, 2011 at 11:16 am | Permalink


    I really like your point here about selecting the appropriate social media platform. It is importnat to be where the customers are.

    Now many people starting out would say, well I will just do them all. That is sure to fail, though. Sure you can -have- a presence in Google+, Twitter, FaceBook, Stumbleupon, Linkedin Etc. But it is important that you really hone in on one.

    It Is better to be a master of one, than a jack of all trades after all. Social media is all about being social and connecting. this takes time. And it is enough time that if you were to ry to accomplish this on multiple networks there would be so much time wasted that nothing concrete would be accomplished.

    At least that is how i see it…


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