Posting high quality content through blogging helps companies reap many marketing benefits including increasing search visibility, streamlining customer service and boosting credibility. Blogs use content management systems (CMS) for publishing information and delivering results.
However, blogs are effective only when well executed. The following are 5 which will help answer questions such as: What can I write about? What content suits my blog best? How can I find the time to write?
Tip# 1: Recycle previously created material.
Recycling can boost your blog success significantly. You can re-purpose previously created material on your blog. These are some examples:
- A press release can be re-purposed into a brief blog post which links to the complete press release.
- Educational content which is sent by ‘snail mail’ to customers could be recycled into great blog posts.
- Newsletter content can be broken down into multiple posts for your blog.
- Usual customer service questions can be answered on your blog. This is a way of creating more service-centered content. In addition, it will save on the time spent replying to customer queries. When people have questions, just send them a link to the blog post which has the answer. Alternatively, people can just read the blog’s FAQs and find answers to their questions.
- Articles you might have written for other websites can be used to write blog posts, with links to the original content.
Just because you have content in one place, for instance an email article, video on YouTube or press release, does not mean that your target readers will see it. Leverage on material already created so as to keep the blog fresh and alive.
Tip #2: Use free tools to get content ideas.
To get great ideas for content, use free tools such as Google Alerts. You will receive emails with links to posts on subjects you choose. Whenever there is a relevant or interesting link, blog concerning it. Find out what content would educate, entertain or help your target audience. When signing up for Google Alerts, make use of phrases which would interest them.
Tip #3: Initiate weekly rituals.
Initiating weekly rituals will give readers something to look forward to and enhance successful content creation. For instance, you could post something funny every Friday. It could be a funny video, image, link or quote. Such a ritual forces you to be disciplined and to think ahead.
Tip #4: Make use of user generated content.
User generated content helps create connections. To interview other professionals or bloggers, simply send the interviewee a brief questionnaire which they will fill out for you. Another way of gaining great content is inviting guest writers.
Inform the guest writers about the general theme of your blog and who the target readers are. User generated content relieves you of the burden of creating content by yourself.
In addition, it adds marketing power because your interviewees and guest writers will share the post with their community. Therefore, user generated content builds your blog, as well as increasing traffic to your blog.
If you liked reading this post, consider following Technically Easy through the following:
on May 31, 2011 at 8:35 am
Plus as you read blogs many ideas start to come your way and all your doing is piggy backing off the topic. So subscribe to many blogs and will never be short on content.
“Black Seo Guy “Signing Off”
Twitter: TrafficColeman
on May 31, 2011 at 1:03 pm
I agree. Other blogs are great for generating content ideas. There have been times when I wrote a post because another blog started an idea in my head. The more you read, the more you may create – just keep it unique.
on May 31, 2011 at 2:32 pm
Paul, I 100% agree with you on that. Sometimes if I am having writers block I just start reading other posts and most of the time get inspired for a new blog almost instantly.
Now I am not talking about copying. Just a certain word or idea can spark creativity sometimes.
Orlando SEO recently posted…Blog in a Bottle
on May 31, 2011 at 2:40 pm
Copying definitely would not help. An idea spark is great, as it doesn’t take much to come up with a post, and putting your own spin on things helps make it unique.
on June 1, 2011 at 2:39 am
I used Google Alert some time back but did not know how to use it properly. Well, it can be used to get post ideas. Its an interesting way!
I use Wordtracker Question tool for the post ideas. It is great in that the questions presented are based on search.
Suresh Khanal recently posted…Bivori Switched to Premium Profits Theme
on June 1, 2011 at 8:17 am
I currently use Google Alerts myself, but like you, haven’t figured out how to use it properly to get the most out of it. I haven’t used Wordtracker Question, but I’ll have to have a look at it.
on June 2, 2011 at 8:24 am
Nice post.Thanks for sharing great tips for blog content success.This post is very helpful for bloggers especially for neophytes.
waterpearls recently posted…Bijuju Coupon
on June 2, 2011 at 11:46 am
Great tips! All of them are so true.
Stephen recently posted…Stephen wrote a new blog post- Raw Deal for Ohio State Coach Jim Tressel
on June 5, 2011 at 12:56 pm
This is David. Hello to all. As I am new to the internet and blogging in particular,I have a lot to sort out and to learn. Thankfully, bloggers are some of the classiest and most informative people anywhere. I need all of the information I can get and this post helps a whole lot. Thank You for posting this. I am determined to hang in there because I believe in the process.
on June 5, 2011 at 11:51 pm
Hi Charles,
I think I will follow one of your tips there. I love blogging too, and my knowledge about blogging things are still low. Your tips might help me much. Thanks so much for sharing.
on June 7, 2011 at 3:57 am
Thank you for showing 4 tips for content success, These tips really help me to post content in my blog, thank you again!
Phatara recently posted…How Can I Change Bad Habits
on June 8, 2011 at 10:10 am
Oh! I found one good blog after a long time.
Nice one.
on June 8, 2011 at 10:13 am
Ya.. its really nice..You made a beautiful presentation.. Thanks
on August 4, 2011 at 9:29 am
It’s good for us really to us how to make some unique and good contents for our website just to create traffic. Content is the key for a good business and then followed up by optimizing..
on August 4, 2011 at 11:15 am
Unique content is key to being successful. If you can write unique content that grabs your reader’s attention, then you will have a great blog.
on November 21, 2011 at 5:57 am
That was really gold mine article. Strategics in driving traffic to one’s website have been an indispensable one for social media marketing. Got a handful of tips and learning here. Now its time for applied learning.
on November 21, 2011 at 8:07 am
I’m glad you found the post useful, Jeane. Thanks for visiting.